Open Loop New York
In 2014 RATP Dev set out to conquer New York and entrusted us with the creation of the livery of its double-decker buses for its sightseeing activity. After intense research, we have come to the obvious: zoom in on the American flag and Open Loop becomes “the official one”.
We designed the livery of the bus according to three criteria. First of all it had to be obviously different from competing liveries, second highly visible in the city, and last but not least attractive to Americans and tourists alike.