• Skip to main content

Kreeft

  • Projects
  • About

Eiffage

For the head office in Vélizy we designed totems and panels for the exterior directional signage of the Pierre Berger Campus: pedestrian and car signage, marking of entrances and certain doors. Our objective: to offer a good visibility to the Eiffage brand while remaining discrete and efficient, to implant the minimum of elements but well placed to support visitors in their journey, to be in peace with the architecture while having a personality of its own in order to to be visible.

To create a stealthy relationship between architecture and the interior signage we used the Eiffage visual identity in its most durable version, namely red, black, white and Avenir typography; we played on the discrete presence of shadows; we have designed a family of pictograms and we have chosen noble materials in line with the colors and textures of the site.

Previous
Open Loop New York
Back
to projects
Next
Extrapolitan

Kreeft © 2023. All rights reserved.

Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage vendors Read more about these purposes
View preferences
{title} {title} {title}