For the head office in Vélizy we designed totems and panels for the exterior directional signage of the Pierre Berger Campus: pedestrian and car signage, marking of entrances and certain doors. Our objective: to offer a good visibility to the Eiffage brand while remaining discrete and efficient, to implant the minimum of elements but well placed to support visitors in their journey, to be in peace with the architecture while having a personality of its own in order to to be visible.

To create a stealthy relationship between architecture and the interior signage we used the Eiffage visual identity in its most durable version, namely red, black, white and Avenir typography; we played on the discrete presence of shadows; we have designed a family of pictograms and we have chosen noble materials in line with the colors and textures of the site.