Open Tour Paris
After New York and London, we had the pleasure of designing the livery for the Open Tour double-decker buses in Paris. Paris was an important city because it is the home of the parent company RATP, and it is a major city in the network.
After New York and London, we had the chance to create for Paris the livery of the double-decker buses and the visual identity of the Open Tour brand. Paris was an important city because it is the city of the parent company RATP, and it is a major city of the network. We have therefore created this festive, joyful and daring blue-white-red livery to measure. These iconic buses should appeal to tourists, 95% of whom are foreigners. The first bus in the new colors was unveiled in the streets of Paris from October 2017.
Open Tour Paris inaugurated its first electric bus on April 5, 2018 at the Palais de la Découverte in the presence of Anne Hidalgo, Mayor of Paris, and Catherine Guillouard, President of RATP. Our blue-white-red bus has never been photographed so much… It was an honor and a joy to attend this event. The electric bus is a silent revolution; we have experienced it, a real plus for travelers and passers-by. The livery of the bus was widely commented on, the audiences were won over, and the press coverage was very positive.