The La Galerne Bookstore in Le Havre is very large and yet discreet. To increase its visibility from afar, we have designed a graphic design for its windows. The creation is based on zooms of letters because the common point of all the works of a bookstore is the letter, the text. By combining typography styles (classic, modern, comic strip style, etc.), we display all genres and we address all audiences. The colors are bright and contrasting (red, yellow, blue, black and gold), inspired by the 1950’s which correspond well to the city of Le Havre and to the Perret architecture which houses the bookstore.
We also created fabric bags featuring the zooms of letters designed for windows and applied to bookmarks. A blue bag, a yellow bag and a red bag. They are beautiful and practical.