It’s possible is an initiative of d.o.b. foundation, a private non-profit organization. D.o.b. foundation’s mission is to support innovative private sector initiatives that contribute to improvements in the quality of lives of disadvantaged people and communities in Africa.
Initiatives such as ‘it’s possible’ should preferably have a positive environmental return. This means that natural resources are used in a responsible manner and that the initiative has a positive contribution to energy efficiency, biodiversity, waste management, water resources, or another relevant environmental aspect. The financial return should at least ensure the long term sustainability of the initiative. The visual communication plays with the idea that various ideas are being questioned whereas the answer is always ‘it’s possible’, meaning we believe in it, we make it happen.